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Skepta Mains
This project captured the London Fashion Week presentation of MAINS, founded by Skepta. The film documents the cultural energy of the show, where music, streetwear, and fashion converge.
The visual approach combined clean digital cinematography with textured VHS elements, blending modern clarity with a raw, analogue aesthetic. Runway moments were intercut with behind-the-scenes details, using movement and contrast to reflect the attitude and identity of the brand.
Designed as social-first content, the final piece positions MAINS within the London fashion landscape while reinforcing its bold, culturally driven perspective through a distinctive mixed-format visual style.
The visual approach combined clean digital cinematography with textured VHS elements, blending modern clarity with a raw, analogue aesthetic. Runway moments were intercut with behind-the-scenes details, using movement and contrast to reflect the attitude and identity of the brand.
Designed as social-first content, the final piece positions MAINS within the London fashion landscape while reinforcing its bold, culturally driven perspective through a distinctive mixed-format visual style.
Hengdi Wang Fashion Show
Shot during London Fashion Week, this project captures the full journey of Hengdi Wang’s show day—from rehearsals and backstage preparation through to the live runway presentation.
The video focuses on process and atmosphere, documenting the tension, movement, and precision behind the scenes before transitioning into the energy of the show itself. Intimate handheld coverage and detailed close-ups highlight the craft and human moments that shape the collection.
Created as a cinematic fashion film for digital platforms, the final piece extends the life of the show while offering a behind-the-scenes perspective rarely seen by the audience.
The video focuses on process and atmosphere, documenting the tension, movement, and precision behind the scenes before transitioning into the energy of the show itself. Intimate handheld coverage and detailed close-ups highlight the craft and human moments that shape the collection.
Created as a cinematic fashion film for digital platforms, the final piece extends the life of the show while offering a behind-the-scenes perspective rarely seen by the audience.
Zilu App (Launch Commercial)
Zilu is a mobile app that gamifies self-development, encouraging users to level up in real life. From the outset, the creative challenge was to bridge the gap between virtual worlds and reality. Drawing inspiration from Ready Player One, the concept blends game-like progression with grounded, real-world environments.
A dedicated crew of eight was assembled to bring the vision to life, delivering a visually driven hero commercial that set the tone for the brand. The project formed the foundation of a wider launch campaign, with the film designed to introduce Zilu’s world, energy, and ambition. The final piece establishes a bold visual identity that positions self-development as immersive, motivating, and cinematic.
A dedicated crew of eight was assembled to bring the vision to life, delivering a visually driven hero commercial that set the tone for the brand. The project formed the foundation of a wider launch campaign, with the film designed to introduce Zilu’s world, energy, and ambition. The final piece establishes a bold visual identity that positions self-development as immersive, motivating, and cinematic.
London Fashion Week
This project documented a multi-level venue transformation during London Fashion Week, where Spaces Unlocked, in collaboration with Hi-Fi, reimagined their three-storey building as a live fashion showcase. Each floor was dedicated to a different designer—Maximilian Raynor, Timisola Shasanya, and Ella Douglas—creating three distinct worlds under one roof.
The project focuses on atmosphere and flow, capturing how guests moved through the space while highlighting the contrast between each collection.
The final piece presents fashion as an immersive experience—where architecture, design, and movement collide—positioning Spaces Unlocked as a cultural destination within London’s fashion landscape.
The project focuses on atmosphere and flow, capturing how guests moved through the space while highlighting the contrast between each collection.
The final piece presents fashion as an immersive experience—where architecture, design, and movement collide—positioning Spaces Unlocked as a cultural destination within London’s fashion landscape.
Beats By Dre
This project captured a private London launch event for Beats by Dre, celebrating the release of the Powerbeats Fit. Athletes and creators were invited to test the earbuds through a purpose-built fitness course, pushing the product in real performance conditions.
The project was designed to reflect movement, intensity, and precision—using fast, reactive camera work and tight detail shots to highlight comfort, stability, and design in action. Rather than traditional event coverage, the visuals focused on energy and rhythm, aligning the product with performance culture.
Delivered as social-first content, the final project extends the impact of the launch while positioning Beats firmly within the fitness and athletic space.
The project was designed to reflect movement, intensity, and precision—using fast, reactive camera work and tight detail shots to highlight comfort, stability, and design in action. Rather than traditional event coverage, the visuals focused on energy and rhythm, aligning the product with performance culture.
Delivered as social-first content, the final project extends the impact of the launch while positioning Beats firmly within the fitness and athletic space.
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