Skepta Mains

This project captured the London Fashion Week presentation of MAINS, founded by Skepta. The film documents the cultural energy of the show, where music, streetwear, and fashion converge.

The visual approach combined clean digital cinematography with textured VHS elements, blending modern clarity with a raw, analogue aesthetic. Runway moments were intercut with behind-the-scenes details, using movement and contrast to reflect the attitude and identity of the brand.

Designed as social-first content, the final piece positions MAINS within the London fashion landscape while reinforcing its bold, culturally driven perspective through a distinctive mixed-format visual style.