Nike x Footlocker

A private launch event in London brought together Nike and Foot Locker to celebrate the release of the iconic Nike Air Max Plus Hyper Blue. Hosted at Unlocked Shoreditch, the space was transformed from a stripped-back industrial shell into a fully immersive branded environment, designed to reflect the energy and heritage of the silhouette.

Eivissa Creative led the full content capture, documenting the entire evolution of the venue — from initial build through to the final guest experience. The night featured a live performance from Pa Salieu, alongside curated installations and a fully wrapped Nando's food truck, seamlessly integrated into the Nike visual world.

The result is a high-impact visual narrative that captures both the scale of the production and the cultural significance of the launch, delivering premium event coverage aligned with global brand standards.